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    661 | STEVE STOREY REDBULL ILLUME

    661 | STEVE STOREY REDBULL ILLUME



    Steve Storey

    "So unbelievably excited to have my POV of Roca Verde make it to the semi-finals of @redbullillumeIt's been a long time dream of mine to become a finalist in this prestigious contest." 

    Take a run down some MTB trail gold with 
    Mountain biker, skier, surfer, traveler from  Whistler, B.C - Steve Storey.

    "Trail building has been a passion of mine for the last 7 years. Although these days it seems to be all trail maintenance! My 3 creations, Roca Verde, Salsa Verde, and Cerveza Verde were the result of a broken hand, a few willing friends and flats upon flats of beer. Who says nothing good can come of broken bodies and alcohol?!

    My friends and I slaved over these lines for about 3 1/2 years. The building window in Whistler is short when you're also wanting to ride your bike plus the terrain we chose was not the most conducive to building these types of trails. It was damn beautiful though!

    Long story short, we've managed to create something I, and hopefully others, love to ride. Every time I set tires on them I'm just as giddy and thankful they exist as the first time I did a top to bottom lap on them. This is the first time I've created a video featuring all 3 of them together in one day.

    I may be biased but I get so pumped any day I'm out riding these trails. They're out there for everyone to experience and I hope all you out there watching get to experience it for yourselves firsthand some day. Enjoy the Verdes"

    Follow Steve and his channel here

    Steve rides the Reset MIPS Helmet, Comp Script Glove and Recon Knee combo.

    661 | GET THE HOOKIT HOOK UP

    661 | GET THE HOOKIT HOOK UP

    How to get sponsored by 661 on Hookit. 

    Rider Poh Teng (aka MrPercussive) shares his journey from enthusiast rider to content creator now Elite supported rider on Hookit. 

    661 Hookit rider Poh Teng 2

    Pre flight checks 661 Reset Helmet Radia Goggle Combo.

    Starting his journey on Hookit by signing up in 2008 as an insider, Poh switched gears from road bike adventures to the MTB world. That's when he applied for 661 Protection support through Hookit. 


    661 hookit rider poh teng 3

    Mr Percussive rides 661 Comp Gloves

    In 2019 Poh secured a "Team support" place on our Hookit roster and continued to ride hard, tag @661Protection in his action. In 2020 we recognised Poh's stand out work and boosted him up to our Elite support level. 

    661 Hookit Rider Poh Teng
    Mr Percussive sideways in DBO Knee Protection

    As part of the 661 Program - Poh scored exclusive pre release access to the launch of our Radia Goggles - Which he shot a "first look" video for his youtube channel. - Creating unique content like this really made Poh stand out to our Marketing team - 



    Today Poh is continuing to promote his riding and channel supported by 661 Protection via Hookit.

    Anyone can join the 661 Support program, But what are the advantages of being a 661 Hookit Ambassador?

            1. Discounts and incentives on purchases from www.sixsixone.com for you and your family.
            2. Exclusive offers - in 2020 we released our all new 661 Radia Goggles exclusively to Hookit Ambassadors. Stay tuned for more new releases in 2021.
            3. Social Media Spotlight - In 2021 we will be sharing more rider content than ever before "Fanshot" winners will win a monthly prize pack and get their content shared via 661 channels.
            4. Monthly Giveaways - Selected at random from each tier of rider support. 661 will be offering up monthly prize packs and giveaways exclusively for 661 Ambassadors in our network.

            Sign up to the 661 Hookit Support Program today! 
            Follow Mr Percussive on Instagram 
            Photographer - Abnner Marroquin

            661 | MONTANUS, THE WALLPAPER

            661 | MONTANUS, THE WALLPAPER

            By Montanus

            Did you ever feel the need to escape from your daily routine and run away from everyone and everything? It’s a feeling inside that wants to take you out there. It is a healthy desire for freedom, to wander, to get lost, in search of the simple life, outside the rules of calendars and watches. It’s like when we were kids, full of freedom and eager to explore the world. So the idea of an escape came out from a childhood memory. During a bike ride in the backyard, Giorgio tells me about a huge wallpaper that covered the living room wall of his childhood home and how that image brought him closer to the outdoor world since he was a child. The alpine scenery of that wallpaper never leaves his memory: a valley dominated by pine forests and snow-capped peaks, and a river running through it. A special window from which he often looked out dreaming of wilderness adventures. That memory and the sense of freedom that have fueled, projected us beyond that wall, immersed in a 4-day bikepacking trip in the Italian Alps.
            The trail starts to climb steeply, no flatland in the Alps. After passing some malghe (alpine pasture huts), we trudge along steep hair bends with the fully-loaded bikes to reach the first pass of the day. Once there, we glimpse the first snow-capped peaks in the distance. That’s a breathtaking view. Meanwhile hunger begins to be felt, so we decide to take a break. That’s a perfect place to grab a bite and make a special bresaola and turkey sandwich with homemade bread. At 2500m, that sandwich tastes of the mountains. We unlock the suspensions and have a ton of fun riding the flow trail which runs through a wild valley with huge mountains as backdrop. But things change quickly. The trail begins to be steeper, more technical and dangerously exposed in some stretches.
            We proceed with caution, since there’s a high risk to fall down into a ravine that runs besides the singletrack. We are forced to push the bikes even on flat stretches. An alpine ibex scrutinizes us from above a cliff near the trail, then the guy continues to graze the grass, not caring about us. The wind rises and the sky darkens, but when the sun rays filter through the clouds, the contrast of lights and shadows gives birth to unique landscapes. The day ends with a leaden sky that does not bode well. We pitched our tent in a valley crossed by a river, which provided us with plenty of water to quench our thirst and prepare dinner and breakfast. It’s just us and a billion stars up here.
            On day 2, with more than 2200 vertical meters in our legs, we have to climb again. Another 1000m awaits us to reach the second pass, the highest of the route. Thankfully the sun is shining and we pedal for a long stretch, but once we approach to the side of mountain, the slope becomes too steep even for the 30x50 combo. We push the bikes slowly, in small steps. It’s getting harder to breathe now, more effort than usual, but step by step we reach the pass at 3005m. It’s the first time we bring our bikes so high. We looked around and we’re immediately dazzled by the incomparable beauty of sharp peaks and incredible colors. That view took away the breath that’s left. There is no wind, you can only hear the clicks of our reflex cameras with which we try to capture that magnificent creation of Mother Nature.
            We sit for a while and silently contemplate that place to cleansing our souls. Someone once said “Wilderness is a necessity,”and he was right. We leave from the pass, along an endless singletrack which runs through a prehistoric valley, dominated by multicolored rock walls and huge ice masses. The attitude to the mountains helps us to overcome some tricky passages. The first one is a steep via ferrata, that we face bringing the bikes under our arms, and the second one is the crossing of a glacial river generated by a glacier that looms above us. It smells like adventure! We continue to wander for two more days through majestic scenery, lost in the mountains that seem to never end. Our eyes were filled with snow-capped peaks, lush valleys, waterfalls, pine forests, marmots, moss, boulders, wildberries, lakes, rivers and glaciers. After 35 years, the wallpaper in the Giorgio’s house had finally come to life and we were inside of it.